You know that feeling when something good is coming to an end? Whether it was the decline in service at your favorite coffee shop, issues with your go-to running shoe brand, or your accountant closing their firm, we’ve all experienced the need to find a new trusted source.

But how do you choose where to go or who to work with?

Research shows it takes about 11 touchpoints to feel comfortable trusting a new business or advisor. A touchpoint could be meeting an accountant at a Chamber mixer, seeing a social post for a financial advisor on LinkedIn, or receiving a helpful legal newsletter from an attorney, all of which increase the likelihood that you’ll choose to work with that advisor or buy from that business.

When your ideal clients are ready to use your services, you need a multifaceted approach to stay top of mind. Being remembered is just as important as being found. In this blog, we’ll discuss what touchpoints are, why they matter, and how we can help you build a meaningful brand that leads to quality conversions.

Although the recent TikTok ban was brief—lasting less than 24 hours from January 18th to the 19th— it sent shockwaves through the digital marketing world. This situation serves as a powerful reminder of why putting all your marketing eggs in one basket—whether it's TikTok or any other single platform—isn't the smartest strategy for your business.

When building a brand, protecting your unique identity is key. Yet, many small business owners struggle to understand the legal safeguards they could utilize to protect their brands. Learn from intellectual property experts how trademark and copyright law are critical to protecting your branding and marketing.

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