When building a brand, protecting your unique identity is key. Yet, many small business owners struggle to understand the legal safeguards they could utilize to protect their brands. Learn from intellectual property experts how trademark and copyright law are critical to protecting your branding and marketing.

Hiring a website provider is no small feat. With so many factors to consider—it can feel overwhelming before it’s even begun. This is why it’s important to ask the right questions to set your website project up for success. 

Cursive fonts are seemingly falling out of fashion for wordmark logos. Beyond that, simplistic branding is on the rise. This shift towards minimalism isn't just a fleeting fad, as it reflects several deeper changes. This blog explores why this trend is gaining traction and what it means for brands and their identities.

No matter why you watch the Super Bowl, everyone can agree that this is the one time of year we enjoy watching commercials. But they can serve more than just mere entertainment between quarters and during injury breaks, as they can teach several marketing lessons that can be applied to your brand.

Over the last few years, the gap between the legal and marketing industries has continued to close, meaning law firms must place high value on developing their brands and other marketing channels to stand out from their competitors. Is your law firm’s brand positioned to stand out in 2024?

In a world flooded with information, having your content stand out requires a creative strategy and a true understanding of your target audience. These steps will captivate, connect, and leave an indelible mark on your readers' minds. Let’s turn your audience from passive scrollers to active engagers.

Recently, our Founder, Michele Correnti, was asked to speak on building and clarifying brands for firms to increase their number of inbound referrals. This blog covers the 10 best practices she shared during her presentation.

A strong, well-defined brand—one that speaks directly to your ideal client—is the key to growing your firm. Here are some tips on how you can leverage your brand to increase high-quality prospects and accurate inbound referrals.

Our owner + founder Michele was recently on Scott Love’s The Rainmaking Podcast to discuss what business professionals should keep top of mind to get more high-quality referrals.

After almost four years in business, our team decided we needed a refresh. A new visual identity to more accurately reflect our brand.

Curious about choosing a niche but unsure where to start? Here are some questions to consider.

When was the last time your brand was looked at with a fresh pair of eyes? Are you guilty of having a logo and website that was created over a decade ago?