You wouldn’t hit the gym once and expect to see results. You wouldn’t cash out your retirement account the second the market dips. So why do so many business owners treat marketing like an emergency lever—only pulling it when leads dry up or referrals go quiet?

The reality is that marketing works best when it’s consistent, not reactive.

When building a brand, protecting your unique identity is key. Yet, many small business owners struggle to understand the legal safeguards they could utilize to protect their brands. Learn from intellectual property experts how trademark and copyright law are critical to protecting your branding and marketing.

Hiring a website provider is no small feat. With so many factors to consider—it can feel overwhelming before it’s even begun. This is why it’s important to ask the right questions to set your website project up for success. 

When was the last time your brand was looked at with a fresh pair of eyes? Are you guilty of having a logo and website that was created over a decade ago?